A brand should be more than just the name of your business or the name of your product, it should be a totem for your business: a mark that is an emblem of everything the business represents.
You want your brand to be unique so people can't confuse it with another product of the same type. If it's not, there really isn't any point in branding. Trademarks are when you have a brand that you want to protect across the country, and perhaps internationally. I want to make sure my clients have the best brand they can, and I advise them on how to do that. Once a mark is chosen for the brand, I work to obtain the strongest legal protection available for it and prevent others from trying to steal the brand's identity.
Below I've compiled some of my most common questions about trademarks. Contact me for more.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.Jeff Bezos